The PSAs in Dr. Lennon’s study showed cars that had been totaled by accidents due to texting and talking on the phone while driving. Some studies have shown that even more graphic appeals, such as graphic videos of death or injuries from the behaviors, may make a difference. Dr.
Can PSA help distracted driving?
A Public Service Announcement (PSA) can help reduce the number of distracted driving accidents by explaining the horrible effects of distracted driving and the best ways to prevent distracted driving. Currently, the main source of distracted driving is cell phones.
How does texting and driving cause accidents?
Texting while driving is 6x more likely to cause an accident than driving drunk. Answering a text takes away your attention for about five seconds. Texting while driving causes a 400 percent increase in time spent with eyes off the road. Of all cell phone related tasks, texting is by far the most dangerous activity.
Did you know facts about texting and driving?
Texting makes a crash up to 23 times more likely. Teens who text while driving spend 10% of the time outside their lane. According to AT’s Teen Driver Survey, 97% of teens agree that texting while driving is dangerous, yet 43% do it anyway. 19% of drivers of all ages admit to surfing the web while driving.
How effective are PSA’s?
You can definitely find success on your own.” According to the Ad Council’s director of media development, Luana Lewis, a survey of 1,000 TV and radio stations revealed that only 29 percent of television PSAs and 20 percent of radio PSAs were Ad Council work.
Does Florida do enough to prevent distracted driving?
Florida does not do enough to prevent distracted drivers. Within the law it states that drivers distracted by their phones must also be also caught doing something against the law; like swerving, running a red light, or speeding.
Do PSAs actually work?
What happens if you cause an accident while texting?
What if You Cause an Accident While Texting? If you kill or injure someone while texting and driving (or using your phone illegally in another way), you could face much higher fines, jail time, and license suspension.
Why is texting and driving a bad idea?
Cell Phone Use While Driving Increases the Risk of an Accident. One out of 20 drivers use a cell phone when they’re in the car, according to the American Automobile Association (AAA). However, doing so makes you four times more likely to get into an accident. Hands-free cell phones aren’t any better.
Why its important to not text and drive?
Of all the activities associated with distracted driving, sending text messages is the most dangerous. A person is 23 times more likely to have a motor vehicle crash while sending a text message than if they were only driving. That number towers over the other activities associated with distracted driving.
How do you explain texting and driving?
Sending or reading a text takes your eyes off the road for 5 seconds. At 55 mph, that’s like driving the length of an entire football field with your eyes closed. You cannot drive safely unless the task of driving has your full attention.
Are PSAs expensive?
New production. Many creative agencies are willing to produce PSAs for a worthy cause on a pro-bono basis in exchange for the exposure. Costs for production can vary from $5,000 to over $75,000.
